If your brand has a website, of course you need to be selective in choosing the right content writer, in order to create relevant and interesting marketing Content Writer to Create Marketing content. Choosing a Content Writer Not everyone can be a good company article blog writer, because it takes special skills and experience, both for the basics of writing and those related to the brand company.
For that, in choosing a content writer, you need to at least do an Analysis, whether they have the following basic criteria: Good Writing Techniques Not all “Writers” can be Content Writers for Content Marketing strategies.
Scientific writers, novelists, news writers, and so on certainly have different abilities. However, at least make sure that the content writer has basic skills in journalism which include: Writing Techniques.
A good article must be written
Segment your b2b email list by industry, company size, job role, and engagement level. Use criteria such as purchase history and geographical location to tailor content effectively. Implement behavioral segmentation based on interactions with previous emails. This targeted approach ensures relevant messaging, leading to higher open rates, improved engagement, and better conversion outcomes in your marketing efforts.
with comprehensive sentences
using good grammar and a website footer – what is it writing style adjusted to the brand style which can sometimes have a formal, straightforward, or relaxed and modern image.
Writing Structure People will be comfortable reading an article that has a clear flow and writing structure. For example, there is an opening, then the content, then the closing. If the structure is not clear, then the reader may have difficulty understanding and remembering it.
Have Research Skills Creating professional company articles/blogs cannot be done by relying only on limited general knowledge or personal opinions. An in-depth research process is needed on a topic that you want to discuss.
In order for readers to be
Interested in continuing to read b2b reviews until the end and even sharing it with others, the article must be able to contain something new, unique, or present real and accountable facts and data. You also cannot copy and paste other people’s work, because this is considered plagiarism.
In addition to being able to harm your brand, plagiarism is also hated by Google, therefore your website can be subject to SEO penalties.
Experienced Choosing a content writer who has a lot of flying hours is certainly better than a beginner. The reason is, if you are experienced, it usually doesn’t take long to create an article. The writer’s background does not need to be exactly the same as the position of “content writer” or who has experience in the same industry as your brand.
You can choose a content writer with similar experience, for example experience as a news writer, or experience working in research or as a content editor.
Understand SEO Because
The purpose of the article is for the company website, you must choose a Content Writer who understands the basics of SEO writing. Writing well is not enough without understanding SEO techniques, then the article cannot be indexed.
And of course that takes time and additional costs, right? So, writing must be with the concept of Reader Friendly (easy to read) and also SEO Friendly (in accordance with SEO techniques) that Google likes, so that your website ranking can be better.
Creating content on
A website requires the expertise of a content writer so that articles can be readable, easy to understand, interesting to share and also convince the audience to try your product or service.
Some of the benefits of choosing the right content writer to create marketing content on your Business Website, namely: Increase Website Traffic Since Google announced that content is the main factor in increasing website ranking, you must not only maintain the frequency of content but also its quality.
The better the website ranking, the higher the website traffic / visitors who see it. That way, of course, more and more audiences will get to know your brand and eventually be interested in trying the products services offered.
To get quality content
That is relevant to your business, of course, requires the expertise of a professional and experienced content writer.
Ever wondered why people are willing to queue for the latest Apple phone? Or how a certain brand immediately appears in our heads when someone mentions the word “coffee”? Well, that’s what is called brand equity which is highly coveted by all brands.
A brand is said to be successful if it succeeds in gaining and maintaining brand equity in the market. However, make sure this equity is positive because if not, your brand could be destroy.
How come? To get to know it better, let’s read about what brand equity is, and how to create it, below: What is Brand Equity? What is brand equity? Many people equate brand equity with brand awareness. Both do have similarities.
However, brand equity has a higher value than brand awareness. Quoted from Investopedia, brand equity is a company’s add value compare to competitor brands. This value is seen from the name of the brand which is better known.
And every company certainly
Tries to have positive brand equity. For example, Brompton bicycles have a much higher price than other bicycle brands. However, many people still buy Brompton bicycles. In fact, the quality offered is not much different from other bicycles. This shows that Brompton has high brand equity.
According to Shopify, the value of brand equity is determine by customer perception and experience of the brand. If a brand does not provide an interesting experience for its customers consistently, they will have low brand equity.
And vice versa
Brand Equity Stages Brand equity is the result of customer experience with the brand. Therefore, it takes a fairly long process to achieve positive brand equity. The stages of a company to achieve brand equity are as follows: Awareness At the brand awareness stage, the brand introduces itself to the target market.
The methods vary, from advertising, events, to exhibitions. Recognition Brand recognition means that customers are starting to be familiar with and acknowledge the presence of the brand. Customers will recognize a brand every time they see it in a store or on the internet.
Trial After customers realize and acknowledge the presence of a brand, they try the products or services offered. Preference This stage is the determining factor for a brand. If customers get a good experience from the brand, they will prefer it over other brands and will not switch to others.
