The structure of a web page consists of three basic blocks: a header, which helps the user quickly navigate in space, the body of the document with the main content of the page, and a footer. Where important but not primary information is concentrated. Web developers usually spend a lot of time and effort on the design of the header and filling the body of the page, and there is no energy left for the footer, so it is filled on a residual basis, not really counting on anyone looking there. And this is in vain.
In this article, we will talk about what a footer is on a website
what its role is, and why this block in the page structure cannot be neglected.
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a footer on a website
or as it is also called a footer (from the english footer – footer) is a navigation and information block located at the very bottom of a web page. A footer (like a header) is a continuous block that is displayed without changes on any page of the resource. Here they place information that is important for users, but not so important that it should be displayed in the header, although sometimes elements from the header are duplicated in the footer.
The footer is an area convenient for internal linking
here they provide links to different sections of the entire project. Therefore, in addition to the convenience of users, this block is useful for ranking the site in search engines: they pay attention to the presence of internal linking on web resources.
The footer, although not considered an obligatory structural element, is usually still present on sites: firstly, it makes the composition of the web page complete, and secondly, it allows users to quickly get important information and navigate the structure of the entire resource.
The main functions of the footer
the main functions of the footer – screenshot
sometimes we hear questions like “why does a site need a footer, who even finishes the page to it?” in fact, this is an important block for an internet marketer: in the footer, you can bring the client to condition, no matter how ambiguous it may sound.
The role of the footer in the marketing funnel is confirmed by studies
just adding a cta button (a call to action like “buy”, “subscribe”, “order”) to the footer can increase conversion by 50% in 2 weeks.
Competent interlinking, feedback forms, a convenient site map, directions, links to social networks – all this information helps the user interact with your online project and company.
What is the site footer for
to improve navigation: the menu in the footer is often more detailed and better reflects the structure of the project, so you can quickly go to the desired section through it.
To improve the visitor’s interaction with the site: here in one block is collected useful information that you do not have to collect from all sections.
To place useful links: all the most important links to internal resources and external platforms, such as social networks and instant messengers, are also placed in the footer.
To complement the main menu in the header
the footer often duplicates the header in terms of the menu, but here there are many more opportunities to place a full list of sections and subsections of the structure in the menu without drop-down lists.
To encourage the user to perform target actions: for example, going to social db to material networks or to the store catalog, placing an order or subscription.
To direct the visitor’s attention: thanks to the design, which differs from the rest of the page, the footer of the site becomes an excellent place for accents, where it is important to direct the audience’s attention.
To place additional information: for example, information for which there was no place anywhere else – legal, copyright and privacy policy.
What should be in the footer
the footer is a continuous block, the same for all pages of the web resource, so the information here is universal. What should be in the footer depends on the type of site and its subject matter. We will list the most common types of information blocks. It is not necessary to cram everything into the footer, you need to proceed from the objectives of the project and common sense.
Contact information
contact information – screenshot
websites usually have a separate contact page, but it should be duplicated in the footer. Often people look for a block with contact information at the bottom of the page. The block should contain:
phone number;
postal address;
email;
url of the main page
links to social networks and instant messengers.
If the company has many branches, it is enough to indicate the address asia phone number of the head office and put a link to the contact page, where all the addresses are listed in detail.
Directions map
directions map – screenshot
next to the address, you can place a map with the company’s geotag or a route map, especially if it is difficult to find the entrance to the organization. But it is still better to put the map as a separate block above the basement, and not inside it.
Feedback
feedback – screenshot
feedback form, call order, request for estimate, subscription to newsletter or special offer, “ask a question” button – all these are elements of the sales funnel that help the user to make a target de
