Have you ever opened a site and immediately closed it due to the poor content? In addition to harming the job market, these sites cause the user to waste time and leave a memory of weak content and ineffective content in his mind, which makes him not click on that site in future searches. This type of content is called thin content. In general, content that lacks value and credibility will decrease traffic and site rank, increase bounce rate, and damage the site’s SEO process. Since content is a strong point in digital marketing and SEO, neglecting it can have harmful consequences for our business. In this article, we will help you in identifying, removing and modifying thin content and we will check what exactly it affects on SEO.
What are the characteristics of thin content?
First of all, it is better to know this type of content well in order to perform better in its control and management. Perhaps the lack of content is the first characteristic that is formed in the mind of any audience regarding weak content. But the lack of content alone cannot make a content appear weak or strong in the eyes of Google and even the user. Maybe content that has a lot of words but is boring and lacks value for search engine crawlers. In the following, we will discuss the X important factor that causes poor recognition of a content.
1 machine content
Content that is produced automatically and by rewriting machines or content creation robots, and no editing or proofreading is done on it, is poor content that has a negative and incomprehensible user experience. This type of content usually lacks correct punctuation and editing, and is difficult for the user to read and understand due to repetition and language errors.
Disproportionate amount of content
Previously, we briefly discussed the lack and abundance of content. Being less than a certain amount of content is definitely considered a weakness for your page. But on the contrary, it means that it was too much, which is not a strong point in general. Maybe there is a lot of content, but Google does not index and rank it as a useful content. If the content is less than 500 words (for example) and exceeds a limit, it may be beyond the user’s interest.
Content that is not useful and lacks depth
If you are writing content for a specific keyword, note that you must address all the points and aspects of that keyword and answer all the questions and doubts that may arise for the user. We can call a content valuable when it is complete and comprehensive, and in line with the needs of users. If you only cover the general and superficial points of an article, it is likely that it will lack the necessary depth and be useful for the user.
Duplicate or cannibal content
One of the most important characteristics of poor content is its repetition. If there is a similar or duplicate content on different pages of the site or blog, it will surely cause damage to your site and its weak content. One of Google’s big red lines is duplicate content anywhere on the site, which is worthless.
Copy content
To use telemarketing data and guarantee its how to build telemarketing data accuracy, clients want a database tailored to their industry. Your company can attract more potential clients by using specific data that can increase customer satisfaction. If your company maintains a dedicated database that prioritizes the modern industry over other markets or organizations.
Stay with us
Thank you
Another content damage is related to using and copying/pasting from other sites. Even if this content is useful and valuable, due to the fact that it was copied from another source, it lacks value and credibility. Even if a part of the article is copied from another site or blog, Google’s smart algorithms will be able to recognize that it is a copy. Also, you may buy the article from somewhere, but it has been sold to several people and is available to everyone.
Not having multimedia content
If a content only contains written text and no photos, videos or audio files are used, it is boring for the user, and Google usually considers this content weak due to the bounce rate and other factors.
Lots of ads on pages
To provide a valuable content to the user, we must produce a readable article. If a page is full of ads, pop-up windows, special offers and CTAs, it will not be of value to the user. Surely we have all entered pages that greeted us with several pop-up pages upon entering! This type of pages will create a nuisance for the user, which will lead to spam reporting and increase the bounce rate, and a negative content score. In some cases, it is possible that pop-up pages are blocked by Google bots and Google is redirected to advertisement pages when entering the site instead of reading the original content.
Why thin content is bad for SEO?
Google gives value and position to content that is more relevant to the user’s search intent. When a user searches for a phrase, he wants to access his purpose quickly and easily. Now it is our art to be able to guide Google in finding a useful content on our site and to convince that our content is exactly in accordance with the user’s needs. Poor content includes features that directly harm a site’s SEO, as listed below:
– No linking
– No main keyword
– Reduce traffic
– Dissatisfied audience and high bounce rate
– Weak pages reduce the overall strength of the website
– Not getting the right rank from the beginning
– It jeopardizes branding and customer building
– Content cannibalization and Google confusion
Solutions for identification and correction of Thin contents
In this section, we intend to introduce appropriate tools and solutions that can identify and correct a weak content. These methods have been implement base on experience and working on several content sample and getting answers from them. These methods are very diverse and practical, if they are done. Over a certain period of time, they will show their effect. Also, the introduce tools are very widely use and famous, and learning them will have other benefits for you.
1 Update content
Updating the content will stimulate the Google bots to revisit your site. Try to cover the weak points of the content and add other interesting points to the content so that the content takes on a growing trend and becomes more useful for the user. This method is simple but very efficient and does not require any special tools.
2 Merge and Redirect
Weak and old page that the user does not need to see for any reason can be redirect to a new page that is a better version of the duplicate page. Even if two page are not apparently duplicate, but they both deal with two parts of the same main topic, it is consider a form of cannibalization and repetition and can be merge and redirect.
3 Identify and remove weak pages
You can analyze the pages that are weak in the Google search console and remove and delete the pages that do not have the possibility of redirection and do not have a good value and position. Before doing this, make sure that it does not receive any traffic from that page and that it is of no use to you.
4 branding
Google is looking for trust building signals on sites. and considers real and authentic brands to be of high value. Try to use your brand name in the content. Also, don’t neglect the about us page and keep your social media pages active and publish part of the content in them.
5 Have beautiful graphics and user interface
This is one of the effective factors unlocking the power of free phone and text services in attracting the audience. In addition to a reliable and standard website design, use attractive colors and infographics on your content pages.
6 multimedia content
Be sure to use multimedia content such as audio podcasts, video and various and related photos in addition to your content. This plays a very important role in improving the value of your content.
7 limited advertising
Due to reasons such as time-consuming, annoying and hateful to the audience, which we have already mentioned, you must manage the amount of ads on your pages and even if possible do not insert ads next to the content.
8 special and new content
Try to think about the topics that no one has paid attention to or has paid less attention to. No matter how many new topics you add to the web world and Google. It will play a very effective role in your popularity and credibility.
9. Produce targeted and user-friendly content
Try to address all the components that your audience needs by checking the keywords and identifying the long-tail keywords. The more inclusive your content is, the better. Try to understand the purpose of the users and find. Out what questions the user has from Google and what they are looking for.
10. Translate instead of copying
As much as copying is harmful and agb directory destructive, translating. A content from another language can be useful and beneficial. Try to identify different sources of foreign language and if. There is no good and unique content among the competitors, translate it.
11 linking to the original source of the content
If you publish a translated article on your site, be sure to link to its source and original site. Although this backlink is consider for another site. But considering that you have use a valid source and reference. To insert your content, Google will consider a point for you. Also, when using the content of the same language site. Get a positive signal for yourself by creating a link or mentioning the source.
12 Consider the appropriate volume for the content
Try to produce useful and valuable content of at least 700 words. For landing pages and at least 1000 words for articles. But keep in mind that a specific scale and number for the volume of content is not mention. By Google and the content is valued base on the usage and benefits for the user.
13 Consider all duplicate parts
Try to use tools like screaming frog to identify duplicates in sections such as title. Description and heading tags and avoid repetition in these sections. Be sure to check the contents of your site regularly and at least twice. A week so that it does not cannibalize or duplicate with other contents on your site.
14 Eliminate parameters that cause repetition in the URL
Sometimes parameters in url such as fbclid or equal sign and question. Mark may create independent pages whose contents are identical. Use the Google Search Console tool to manage these pages.
15 expert opinions and frequently asked questions
Also, use the expert comments section and frequently ask questions so that the user experience. Is include as part of the content of the page. And is consider as a positive point in the next Google crawl.
16 Observing the principles and punctuation marks
A content production expert must be sensitive to the observance of editorial and writing marks. Because neglecting it is a factor of weakening the content. A poor text usually has spelling mistakes, grammatical errors and low readability.
last word
In this article by Raya Pars, we examined in detail the characteristics of a weak thin content and evaluated its role in SEO. Weak content causes a drop in traffic and an increase in the site’s bounce rate and reduces the power of other pages over time. There are such good solutions to produce a strong and useful content, knowing about them you can identify weak content and update and strengthen the previous content of the site based on them. If something else comes to your mind in this regard, or if you have a question, you can share it with us in the comments section. You can also discuss your issues with our experts in Rayapars.
