Every day, yandex processes 1.5 billion queries, and google processes 3.5-4 billion. Every year, search engine algorithms form a set of answers to user queries more accurately. Yandex and google offer their own sets of tools for this.
Yandex and google search operators: from basic to advanced
to quickly find the information you need and get more accurate answers. Learn to influence the formation of queries in search engines using special commands. The presence of such a command is a signal to the algorithm what exactly it should search for in its huge database.Yandex and google have basic operators that are known to most users.
You will be able to obtain relevant information faster Tricks of work with Yandex and Google
yandex language: differences from other search engines and differences within services
yandex language – picture
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different search engines have different query languages
each has its own set of special characters. Of course. This is not very convenient, but usually the average user is a fan of one search engine. So most people do not need to memorize several sets.
Yandex operators for refining and filtering queries not only differ from google’s. Tricks of work with Yandex and Google But also differ within the yandex ecosystem itself: in search, direct and wordstat, not all special characters work the same way. In this article, we will analyze the commands for working with the search. Read about the special characters of wordstat here: “yandex wordstat” – a guide to selecting keywords.
What is taken into account in the query by default
yandex algorithms take into account several factors
morphological features: case, gender, number, declension. This means that the search engine returns all found word forms formed from the keyword and synonyms close in meaning. At the same time, cognate words are not considered similar queries. For example, “heater” and “to heat” will be included in the same search results, but “heater” or “to heat” will not.
Grammatical errors and offer to change atypical words that seem erroneous to it in the context of the query.
Yandex rules yandex rules – picture
To set strict limits for the algorithm, special commands are used. So you can exclude results with synonyms from the search results or require the search engine to preserve the word order.
How to create a search query in yandex? Formulate a phrase and add the necessary command to it:
enter the keys at the beginning of the phrase
Separate the necessary commands in the form of operators.
If several operators are used in the query, then each is entered separated by a space.
Key operator№1:value operator№2:value
any commands can be combined to set more precise conditions for filtering data.
Yandex search operators Tricks of work with Yandex and Google
so, operators are special symbols and commands that regulate the parameters of a search query. They help to clear the search result from inaccurate and irrelevant results. Therefore, and to specify the search.
Types of operators
operators have different forms and are divided into 3 types:
logical — symbols and punctuation marks, placed next to the word to which the filter should apply.
Documentary — commands in the form of auxiliary words for advertising material advanced search. Help filter the necessary documents by type, domain or url.
Undocumented — rare commands that are not mentioned in the official yandex recommendations. May work unstably.
Overview of yandex search operators
logical special characters:
+ (plus)
special plus character – picture
marks a key that should be taken into account by the algorithm. Results without the marked word will not be allowed into the search results.
– (minus)
marker of stop words that need to be excluded from the search. Using the aub directory minus operator in a search query means that only results without the marked word will remain in the search results.
The algorithm will take into account the number of words in the query. A search query in quotation marks is useful for determining.
It’s the same in marketing: viral content spreads uncontrollably among people. In this article. We will talk about what PR people consider viral marketing.
Therefore, Rumors this is also an ancient and very effective form of information. Although these facts are not always based on real events.
Therefore, As agatha christie wrote: “gossip is a nine-headed lernaean hydra. Therefore, which grows two in place of the one cut off.so gossip is the perfect viral marketing. You need to be careful with it: rumors are easy to start.
opinion monitoring – picture
remember the intriguing inscriptions on the packaging like “cream removes dark circles under the eyes in a week* (*according to 8 out of 100 women surveyed). This is public opinion monitoring, which miraculously shapes demand. Marketers know that if you put a “bestseller” or “majority choice” marker next to a dull. Half-forgotten product, it will fly off the shelves like hotcakes.
The oldest form of marketing activity. Word of mouth is the most effective form of advertising. Which humanity rode on all the way before the invention of printing and other technological benefits of civilization. The principle is as simple as a hoe: you praise a product in your circle of friends, and they. Pass the information on. Man is a social animal, he is more likely to listen to the opinion of a person of his circle than to trust the opinion of an authoritative, but unfamiliar specialist. Rumors
this is also an ancient and very effective form of information. Although these facts are not always based on real events.
. As agatha christie wrote: “gossip is a nine-headed lernaean hydra, which grows two in place of the one cut off.so gossip is the perfect viral marketing. But you need to be careful with it: rumors are easy to start, but impossible to control.
Opinion monitoring
opinion monitoring – picture
remember the intriguing inscriptions on the packaging like “cream removes dark circles under the eyes in a week* (*according to 8 out of 100 women surveyed). This is public opinion monitoring, which miraculously shapes demand. Marketers know that if you put a “bestseller” or “majority choice” marker next to a dull. Half-forgotten product. It will fly off the shelves like hotcakes.
