Advertising on Facebook and Instagram is a popular Internet marketing tool for promoting various business areas.
Despite the low entry threshold, not only
private entrepreneurs and micro-businesses invest their budgets in SMM , but also large companies, including developers, development phone number library and construction companies.When entering a social network, the user does not intend to immediately buy an apartment, a car, a country house, an expensive trip or an accessory, so seeing such an advertisement, even 100% corresponding to the
parameters of the target audience, the user will simply take it into account. Since purchases with a check of $ 1000 and above require a certain cycle of thinking and decision-making extended in time.t already
Understands what kind of house they want
Where and how much they are ready to spend on it. Such an audience goes to Google, goes to the site through SEO promotion or contextual advertising and if the information on your site matches their desires, they leave a request, come to view it and then everything is simple.
“Warm” audience — those who additional strategies for seo search intent have decided to buy a house in the foreseeable future, but for now are simply collecting information, prices, conditions, finding out various nuances for themselves.
As a rule, they surf websites, look at prices and compare offers, read informational articles.
The “cold” audience is those who are just DREAMING of buying a house. They are just looking, finding out general details, checking prices, collecting money.
Step 2. Define the problem
The problem here is that for asia email list the “hot” audience 5-10%, all of the above-mentioned representatives go to your site via contextual advertising, while wasting your advertising budget just to get acquainted. Thus, about 90% of the advertising budget is spent on those who “just look at the site”.
But the good news is that audience temperature changes over time.
