Establish a link building strategy . Search engines like Google rely on the number, quality, and relevance of links pointing to a given page or site to determine its organic ranking. You can think of links as “citations” that represent authority in the eyes of search engines. In general, the best way to approach link building is to focus on partnerships. And identify sites and blogs where your content can be shared and provide value. For example, if you know a blogger who regularly reviews beauty products similar to the ones you sell, a simple introductory post could lead to a mutually beneficial relationship.
Analyze the mentions and links your competitors are getting
Using tools like SEO PowerSuite, SemRush, Ahref, or Moz, you social media mobile app development can identify sites and pages that are linking to your competitors. The first thing to do is to understand the context: Why did these sites agree to link to your competitors? What value do the pages that generated links provide? The answers to these questions can help you come up with ideas for the types of partnerships you could form, and how to provide more value in generating links. For example, you might discover that your competitors are generating a lot of links from gift guides, and you might want to copy their strategy.
▢ Look for opportunities to reach out to media and press . Start by reading our guide to learn how to get free online media coverage . If you’ve already gained momentum, consider using a news monitoring tool to find “unlinked” mentions of your online store or products on other sites. Once you receive a notification, you can tactfully ask the author promotion and advertising on facebook for a construction company. or publication to add a link to the mention.
Take care of the content of your e-commerce site
▢ Start building an initial content marketing azb directory strategy . Developing and implementing a sophisticated content strategy is an initiative that can take months. But there are some very simple steps you can focus on right now.