The internal search of a website is a very interesting resource for both SEO and usability . It doesn’t matter what type of website we have, whether it’s an e-commerce site, a media outlet, a blog, a corporate services page…, as long as it contains enough content, it’s a good idea to consider incorporating this functionality.
In this article we explain the benefits of adding search engine functionality , what we should take into account at a technical and indexing level and how to take advantage of this resource that can be easily implemented in most developments.
Benefits of using an internal search engine
We are impatient by nature and we require more and more immediate responses. When a user lands on our website, if at first glance they don’t find what they are looking for, they will probably leave. But if we have a search engine, we may be able to retain them a little longer. Who knows! We may even get them to convert.
Some of the benefits of incorporating search engine functionality into your website are:
Browsing benefits (user)
Improve the user experience by quickly and easily Our dump contain every single information that is required to do perfect, Because we fetch data by professional people so 100% accurate coding in our database Our dump is full valid and updated till 2024 We provide you customer support of special database your order everyday from when u book it DataBase will help grow your business. Provide you GDRP base databasesOur data bases differ at low price so that Chose any and also may buy our databases. Database is a other Latest tools of online marketing or product promotion, You can do the marrketingGrowth in Single business sector with it. accessing the content you are looking for.
Statistically, potential customers are more likely to use the internal search engine , since their intention is to immediately find the service, solution or product they need.
Informational benefits (web owner)
There is the option of knowing the content that users are looking for internally and taking advantage of it if we analyze the data:
Knowing the words our users use in the search engine will help us improve our keyword strategy.
Detect business opportunities , products or content that the user is looking for and that we do not have available, in this way we can learn about them, evaluate them and incorporate them.
Identify and correct website navigation or site structure issues .
Characteristics that a good internal search engine must meet
The internal search functionality will add value to the website by making it easier and faster to show users the information they want. However, in order for this functionality to be used and not become a double-edged sword. We recommend some good practices to keep in mind:
It is very important that it is clear that it is a search option and that it attracts attention from the moment the user accesses our website.
Use calls to action such as “Search”, “Search now”, include an icon that we quickly associate with search, such as a magnifying glass…
It is recommended that the search tool provide results from across the entire website and that these results are contextual to the search performed.
One option worth considering is having an auto-complete function in the search bar , as this improves the user experience and makes it easier to search through existing content.
Internal search engine result pages
Search results pages are a means to an end, so it’s very important that the information displayed is accurate.
When a user performs a search, there will be two possibilities: a list URL with the results found or, on the contrary, a URL with no results.
Search without results
When we cannot display any results for the search, we may think that the user will leave the portal. Let’s rest assured: all may not be lost. In the event that we cannot provide a result for the search, one practice we recommend is:
Clearly warn with a message that the product or service is not available.
Show a section with other similar products, solutions, content, etc. that can provide value and encourage the user to continue browsing.
Another option would be to display a customer service form.
Search example WITHOUT suitable result
The ideal is to first display a message that clearly states “These are the results for search-word ”.
If you have products, services, content, etc. to offer. It is important to effective ways to build trust accompany the results with at least a title and image. If you are working with an online business. It would be appropriate to show filtering options that help navigate through the results obtained.
The results must be accurate and contextual with the search performed. Since a bad result causes a bad experience and a sure loss of the user.
Search example WITH orrect proposal
What should we take into account when indexing if we have a search engine on our website?
As you may have guessed, all search results will generate a large number of URLs that will need to be controlled.
Should we index our search URLs? Our recommendation is anhui mobile phone number list that, in the vast majority of cases, we do NOT do so. But we must make it clear that each project is unique, so there may be some cases where indexing should be handled differently. We are going to deal with the most common case. In which we are not going to index this type of URLs .
Example of search WITH NON-contextual result. Incorrect proposal
The reasons why we generally recommend not indexing search engine URLs are as follows:
Google considers internal search results to be lower quality pages and therefore not relevant.
Potential issues with thin content or duplicate content.
Searches with results
We have a limited crawl time and we recommend that Googlebot does not waste time crawling this type of content. Improved crawl budget.
