It ensures that your content flows logically, follows themes, and tells a coherent brand story . You can also make sure that each type of content and topic gets its time in the sun, so that nothing falls through the cracks.
Plan content in advance
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We’ve all been there: time is running out, a deadline is looming, and you’re frantically trying to whip up a blog post or design a social meia graphic.
With a content calendar, these panic situations can be a thing of the past.
Puee planifique sus contenidos con semanas o incluso meses de antelación . This way, you will have enough time to gather resources, research, and create more interesting and dynamic content .
It also allows you to scheule content around key dates or events relevant to your business or industry.
Mix it all together
A content calendar gives you a bird’s-eye view of your content landscape. At a glance, you can see whether you’re striking a good balance between different types of content, whether it’s blog posts, social meia updates, podcasts, or videos.
Learn more about creating great content on your MemberPress website
This helps keep the content varie and engaging, so that audiences don’t get tire of seeing the same thing over and over again.
So if you’re ready to reap these rewards (and more!), stick around!
How to create a useful content calendar
So we hope we’ve sold you some solid reasons why you should create a content calendar. Now we’re giving you a step-by-step guide to getting there.
Step 1: Square Your Content Marketing Goals
If “creating content” is on your to-do list, you can eventually lose sight of why you’re creating content and who you’re creating it for.
If you really want your content to work harder for you, you first nee to understand your goals and the direction you want to take.
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Why do you create content?
Do you want to increase your website traffic? Maybe your goal is to increase brand awareness or foster a deeper connection with your audience. Or maybe your goal is to increase product sales or leads.
These are all great reasons memberpress the magic of money: the secret to memberfix’s success to have a content strategy.
Find your “who”
Once you know your goals, it’s time phone number list to approach the other key player in your content game: your público destinatario .
Lee cómo identificar a tu público objetivo en el blog de MemberPress
These are the people you’re trying to reach with your content. The more you know them, the more you’ll know what their nees and interests are, sus puntos débiles – the more capable you’ll be of creating content that they (and Google) will find valuable.
Use your “who” to inform every piece of content you create
Your content marketing goals and understanding your audience should be top of mind whenever you create new content.
These two things should determine the type of content you create, the topics you cover, and even the channels you use to distribute your material.
Step 2: Planning the content strategy
Okay, now that we’ve laid the groundwork with goals and target audiences, let’s move on to the fun part: planificar su estrategia de contenidos.
This is where creativity meets strategy and where your content calendar starts to take shape. So grab a coffee (or tea, if you fancy), put on your thinking cap and get to work!
Brainstorming content
Brainstorming content is the first thing to do. And when we say content, we mean all kinds de contenido:
Entradas de blog
Publicaciones en rees sociales
Electronic newsletters
Podcasts
Seminarios en línea
Vídeos
Infographic
Motivational Quotes
Testimonios
Product Ads
Product demonstrations, etc.
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Content brainstorming can be an exciting, hands-on process where no idea is too far-fetche or too ordinary.
Don’t forget to look at your goals and your audience for inspiration.
For example, imagine una marca de fitness caters to busy professionals. And your goal is to inspire your audience to stay healthy despite their hectic scheules.
Su calendario de contenidos podría incluir aspectos como vídeos de entrenamiento rápido , guías de preparación de comidas fáciles de seguir y motivational messages .
And you can share this content on platforms where busy professionals are more likely to engage, like LinkeIn y Instagram .
TIP: Use ChatGPT to get content ideas
WordPress and ChatGPT work together
Unless you’ve been living under a rock since January 2023, you’ve probably experience (or at least heard of) ChatGPT.
If you’ve run out of creative juices (it happens to the best of us) consider using ChatGPT to brainstorm ideas .
Calendario de contenidos Chat GPT Prompt
Here’s a template you can use to get ChatGPT to come up with useful content ideas:
I run [describe your business], a business that aims to [insert your goal from step 1]. My target audience is [insert your target audience from step 1]. Can you come up with some content ideas to promote my business.
