Marketing and product promotion is a vital element of any business. Potential customers usually learn about a commercial offer from various advertising sources and then contact the company directly to get more information about the product or service. One of the most popular ways to make such specific direct contact is a phone call.
However, there is a downside to calls. When your call center receives calls from potential buyers, it is not always clear how exactly the user found out about your product or company.
What is call tracking Call tracking: how to increase the effectiveness of
Call tracking (from English call tracking – “tracking calls”) is a technology that allows you to determine the source of incoming phone calls from customers.
Use the country email list we provide to improve your legal marketing. Potential clients are relatively high in the market and specialize in different products and services. Our dedicated team of industry experts in country email list collects data of different clients from various reliable sources to help you achieve your marketing goals.
Transforming DB into actionable facts is accurate mobile phone number list important for groups. Database systems keep and the work has been your to the for hooked up data, and changing this into meaningful insights and the work and vary important and the work drives strategic selections. With right DB control, uncooked facts can be processed, analyzed, and used for reporting, assisting corporations optimize operations and forecast developments effectively.
You can also say that this is a virtual system that creates “substitute” numbers and adds them to various advertising channels. This is done so that the business has the opportunity to track how the client learn about the company and from what place the call came: from a website, a banner on the street or a flyer. The goal of call tracking is to provide the business with more information.
The mechanism of call tracking
When connecting call tracking, you rent various virtual numbers from the provider, which are call “substitute”. There can be 5, 10, 100, 1000 of them – it all depends on the number of call sources. Each unique phone number is plac in a separate advertising channel. And call tracking determines calls for each of the channels.
Why call tracking is and its objectives Call tracking: how to increase the effectiveness of
Call tracking is an important tool that helps develop a business. It is responsible for the following tasks within the framework of company promotion:
- Tracks and identifies the sources of all calls to a real number.
- Analyzes the performance of each advertising channel or source.
- Allows you to understand how profitable investments in a particular advertising channel are – how many clients a particular source attract.
- Helps improve customer service.
- Provides a high level of transparency and accountability.
- Helps optimize the company’s internal business processes. Call data analysis allows identifying problems in the work of employees and departments involv in sales and customer service.
Additional call tracking capabilities Call tracking: how to increase the effectiveness of
Different call tracking providers usually provide an individual range of services and functions that are includ in their products. Many build additional options into their product that may be ne to perform certain tasks within the company. Let’s look at the functions that can be built into call tracking:
- Integration with a CRM system (yours or your provider’s system) – collection of complete information about calls in one window.
- Online chats on the website are an alternative to calls. They will help collect applications on the website through a pop-up chat and contact with the operator. Not all people like to call on the phone, so they can simply refuse your product. This format will allow you to collect more applications and get more accurate statistics.
- Callback – the client can leave their phone number and wait for a call from the operator.
How call tracking differs from telephony
Some people confuse call tracking and telephony . At first glance, these are similar concepts – in both cases, a telephone line is involv. To make everything work, you just ne to connect a phone number. However, they have completely different goals, they provide different opportunities for business. How call tracking differs from telephonySome people confuse call tracking and telephony . At first glance, these are similar concepts – in both cases, a telephone line is involv. To make everything work, you just ne to connect a phone number. However, they have completely different goals, they provide different opportunities for business.
Types of call tracking
Call tracking is a multi-directional tool that can be adapt to various business nes. There are several main types of call tracking, each of which has its own characteristics and areas of application. Let’s consider the two most popular types of call tracking: dynamic and static call tracking.
Static call tracking Call tracking: how to increase the effectiveness of
Static call tracking of a company is the simplest type of call tracking, in which each advertising channel is assign one unique phone number. Most often, this type of call tracking is us for offline advertising, although in certain cases it can be useful for websites, when substituting a number for each client is not necessary.
For example, one call tracking professional burnout: 5 tips to overcome a personal crisis number can be us for TV advertising, another forwarding number for flyers, a third for geo-advertising, and a fourth for landing. When a client calls one of the “substitute” numbers, the system records the call and links it to a specific advertising source. In fact, in the previous chapters of the article, we describ static call tracking.
Dynamic call tracking
Call tracking automatically generates different phone numbers not just for the site as a whole, but individually for each visitor in real time. The number of numbers is limit. They are taken from a pre-prepar and paid database.
The tool allows you to track not only the sources of calls and the conversation process itself, but also the user’s path before making a call, including specific pages of the site that he visit.
As a result, dynamic call tracking allows you to find out the following information about the client:
- the search phrase that l the person to the site;
- the specific advertisement or source that attract the user to the site;
- browser and data about a person’s device – operating system and device, mobile or landline number;
- the number of calls made by aub directory the user that were process;
- what exactly the person was doing and how long he or she was on the site before making the call;
- client region.
In which industries will call tracking be useful?
Static and dynamic call tracking is a universal tool that can be useful and effective in many areas of business. Let’s consider the main industries where call tracking is ne and can bring results.
1. Retail and online trade
For this sector, call tracking plays a key role in identifying customer preferences and quickly changing the product range in accordance with their requests.
Analyzing customer behavior allows you to effectively manage inventory, generate personaliz loyalty programs, and create unique commercial offers for each person.
2. Financial services
Companies that provide financial services use call tracking and multiple numbers for different sources to analyze customer behavior on their own websites.
