Bearish Serial Copycats As great as Serial

 Invest the extra couple hours to sync your slides with a voiceover and publish to. YouTube or another video solution and get this video content on your website. Bearish Static Presentations & Slideshare I have a lot of faith in. Slideshare as a network but I’m sick of seeing normal presentations out of context. Note to Slideshare – I’m really sad that you got rid of your voiceover functionality and it makes me way less likely to publish content on your network.

 

 Bullish Podcasts I created my

First podcast in  and then mostly left them behind. Fast forward  years and there is a huge podcast resurgence occurring in the wake of Serial’s popular overseas data ity this fall – it quickly passed  million downloads before the season finale was published. might be brands that try to copy Serial too much will run into pushback for trying to look like a copycat.

 

 Tread carefully and make sure

overseas data

You’re producing something of value – not just a me too podcast. Bullish Personal Subject Lines Given the difference between the two following email subject lines from an outdoor retailer I’d bet on the nd.  – Our Latest Video How To Pack A Hiking Pack  – Learn how to pack a hiking pack in our latest video Bearish Icons in Subject Lines Dear god please stop it.

 

 Airlines and travel companies

In particular are driving this tactic into the ground faster than you can say how’d they do that? I use these icons as an easy way to identify emails that have trav by lists el sales and deserve to be deleted. I can’t imagine I’m the only one doing that. Bullish Hiring Journalists More and more projects we’re working on require somebody trained as a journalist.

 

 The ability to conduct an interview

Research a project and present it in a cohesive storyline is a skillset much more honed by career journalists. On average this probably requires more budget than someone describing themselves as a blogger but it’s worth the cost for many con an ideal online strategy for a B2B company tent types. Bearish Hiring Bloggers Let’s just say the bar is low to label yourself as a blogger. While there’s plenty of talented writers with a blogging background which was how I started not a journalism background I’m less confident that the writer will have the same standards that I do and this background simply isn’t a great fit for certain types of content.

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