The young company Keycall Salesbot needed a copywriter at the time I met them. The tasks that stood before me were to “take” the company out into the world. Write about the company and for the company.
The task is somewhat vague, but still clear
– I was offered the position of a content marketer. There was an opportunity to put telegram database users list into practice the knowledge I already had. Waiting for me was my first content strategy, a plan for content promotion through various channels, the unification of all messages that the company will broadcast – a dream for a copywriter who wants to be closer to the product and analytics. That is, for me.
But the global plans had to be postponed until the hands reached the site
We decided to start with the most important and necessary thing at this stage — site and blog optimization.
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Content of the blog before the start of work
The blog had only 24 articles in 4 categories — articles about the company, events, cases, general. So, we’ve had short stories about how a voice bot can revenue qperations er baseret be useful, a few reports from events the company has participated in, and some relatively original rewrites of popular articles on the topic of artificial intelligence and automation. That’s it –
that’s the end of the blog
The most popular among readers (judging by analytics data) was the article “In which niches are Keycall Salesbot used” – this is a short one-paragraph “note” with general information about the company.
Short cases were a separate category on the website
There were only 6 of them. Based on Google analytics, they were the second most popular after the main one. An approximate pool of topics for the blog was determined by analytics. Readers’ attention was more attracted by cases and specific examples of technology use. But before writing a new one, it was necessary to work with the old one.
A few words about the site
— in addition to the blog, there were several problems with content optimization. Meta tags were duplicated on all pages, and urls were unreadable – article/4, case/2, etc., which say nothing. There was also no alt attribute for images.
Optimization of content on the site
It all started with checking the quality of the content. Since there were few articles, the analysis did not take too much time. I checked according to the following plan:
uniqueness of texts;
length usb directory of texts;
target audience;
heading;
availability of structure, titles, descriptions.
She made a table and added everything that needed to be done:
