If an article is discussed a lot, it means it is interesting. It will be read more willingly. And media editors include the most discussed articles in newsletters, show them on the main page, and so on. More comments mean more audience reach.
Comments are part of the article. If the article is interesting, many readers will go read the discussion too. If the counter has 100+ comments, readers’ curiosity will flare up – and they will read the
discussions again.
Some people generally look at the whatsapp data comments first and then decide whether to read the article or not.
If it’s hell there, even a good article will be ruined. If everyone in the comments criticizes you, even a loyal person may doubt that you’re cool.
Comments complement the article. When people don’t understand something, they’ll go to the comments to ask a question. You’ll answer – and close that gap in the article, it’ll become more informative and useful.
Comments can change your mind. If the reader misunderstood something or didn’t find enough arguments in the article, you have a chance to explain your point of view in the comments.
Comments give you new ideas. People write in comments about what bothers them. Sometimes in the general flow of thoughts you can pick out something useful – for example, to understand what people lack to make a decision.
We’ve sorted out the theory, let’s move on to practice.
Don’t be upset by negativity
We have several cases that show that if everyone is shitting in the comments, it doesn’t mean the article is bad. Let me explain.
Firstly, when a company orders an article on Vneshka, it wants to get leads, traffic to the blog, subscribers, etc. These are specific measurable things. And if you have 200 comments of shit under the article, but it brought in clients for 3 months in advance – it is still good, right?
Therefore, decide in advance what you expect from the article. And discuss it with the contractor if you
are not writing it yourself.
Secondly, there is a saying: “Happy people ahoana ny fomba fyp amin don’t write comments.” If a person liked an article, he will go to the site and study it. Or share the article with friends. Or just continue scrolling through the Facebook feed. Very rarely will people waste time on: “Cool idea, you are great.” They do not need that.
But if your article hurts someone, they will definitely bring some shit in the comments. Other people see this shit and start throwing in their own. The end result is something like this:
Don’t be afraid of negative comments
And there are about a hundred of such ba leads comments. Does it seem like the article is a failure? No way, it brought the company so many leads that they didn’t look for new clients for several months. The squabble in the comments gave the article coverage, and the material itself was a great hit with many business owners. In the end, everything worked out great, the client is happy.
