School holidays are the right moment to carry out large-scale hotel promotions with digital marketing strategies .
Marketing hotel products and services is currently more effective by optimizing business visibility on search results pages ( SERPs ).
Just like offline hotel promotion activities, digital marketing also requires costs.
However, not all marketing budgets should be spent on advertising needs. Therefore, it is very important to find channels to promote effectively.
In other words 9 Ways to Promote Hotels with Organic Optimization
Internet users themselves will find information related to your hotel services. If interested, they will click on the website page ,
Therefore, it is very important for hotel website managers to present relevant information that can answer questions based on internet users’ search queries.
Hotel promotional activities can be carried out optimally without having to rely on advertising at great expense.
You only need the right keywords and optimize the website page with SEO strategies .
There are other steps that can be taken in implementing the optimization strategy. A full explanation can be seen below.
Figure 1: Illustration of hotel bookings on websites from organic hotel promotion activities.
Digital penetration has been increasing in recent years. From 2020 to 2023, there was an increase in digital penetration of 1.39%.
Dgital penetration 9 Ways to Promote Hotels with Organic Optimization
That means more and more users are using digital platforms to search for information.
Searching for information here certainly involves search engines such as Google, Yahoo, and Bing. In addition, social media such as Twitter, Instagram, and TikTok also play a role in hotel promotion activities in this digital era.
It is important to note that digital promotion does not only refer to the use of paid advertising. So, how do you properly promote a hotel on the internet without paid advertising?
Here are seven strategies for promoting a hotel business without advertising that can be applied to gain long-term profits:
1. Create an attractive hotel website
31% of potential consumers always look for inspiration on the internet before deciding to buy a product or service from a business.
By having a website that represents a business in search results, brand identity will be built and make the business more credible in the eyes of users.
These databases are more than just collections of bits and bytes; they are chances to connect in the face of isolation and to be creative in the telegram database face of rivalry. Adopting these technologies will allow you to not just participate but also flourish in this connected environment, regardless of whether you’re an individual seeking to connect with communities or a business trying to build relationships with clients.
Having an informative and distinctive
Website that reflects your hotel brand will make you stand out from competitors who only rely on social media for digital marketing .
Therefore, creating a hotel website is the first step that needs to be taken in carrying out digital promotions.
The more your website is known on the internet, the more credible your hotel brand will be in the eyes of your target audience .
2. Focus on Engagement with the Audience
The consumer is king. This statement must be remembered in implementing hotel promotion methods on the internet.
Even though they do not interact face to face, business people in the hotel sector must of course pay attention to the needs of prospective guests by providing good hospitality .
One way to do this in hotel promotions is to
Check that emails and room details are being properly delivered to guests.Be sure to convey promotions, facilities, and activities available at how to build telemarketing leads the hotel to give them entertainment options while spending their vacation.
With this hospitality and fulfillment of needs, guests who come will feel satisfied with their experience of staying at the hotel and give good reviews.
Even if guests are very satisfied with the hotel’s service, they will not hesitate to come back again in the next holiday season.
Intensify Promotions During Certain Seasons
In general, the promotional season in the hotel industry is divided into two, namely peak and off-peak .
Both seasons certainly require different hotel promotion methods. It can be said that the success of a hotel business depends on marketing strategies in both seasons.
During peak season , many room canada email lead reservations, both for business and personal, will be made by hotel guests.
For this reason, the right marketing strategy in this case is to offer effective price packages and yield management techniques to get more bookings .
Meanwhile, during the off-peak season , hotel promotions can be done by offering room availability for celebrations, seminars and workshops to increase bookings .
Here, the room offer for families during school holidays. Usually this package can be equipped with other entertainment facilities in the hotel that are specifically provided for reservations with certain conditions.
Invite Travel Bloggers and Content Creators
One way to promote hotels on the internet that can help hotels gain visibility and credibility is by inviting travel bloggers and content creators .
Bloggers and content creators here need to create articles and content around their experiences staying at the hotel.
Once articles and content are uploaded on their platform, the followers of the blogger and content creator will see it.
In this way, your hotel will be able to get more exposure and a wider target audience .
5. Use Content Marketing Strategy
During the school holidays, potential hotel guests will not only look for information about accommodation that suits them.
Searching for information about
the hotel’s geographical location is a consideration for them. In this case, the consideration involves tourist sites that can be visited around the hotel area.
Therefore, take advantage of this search habit by providing content that discusses interesting places to spend vacation time in the hotel business location.
In addition, the hotel website can also be filled with traditions, culture, and culinary specialties from the business location.
Make sure to use the right keywords . To do this, do keyword research and use SEO rules so that the article can be optimized optimally.
Spread Information on Social Media
In addition to optimally using websites, hotel promotion methods on the internet can also be implemented via social media .
The use of social media for information search is now widely used. Therefore, using these platforms is a strategy that can give hotels a boost in digital search.
For example, you could use Twitter to create an interesting thread about the hotel’s geographic location in relation to its tourism potential.
In addition, use platforms like TikTok to create content about hotel facilities that can certainly attract users’ attention.
Don’t forget to optimize your social media content by using keywords that are relevant to search intent .
