The length of the pandemic caused by COVID-19 has resulted in significant changes in tourism trends in 2023.
Restrictions on social interaction over the past three years have meant that holiday habits are no longer the same as they were before the pandemic.
The good news is that since 2022, people’s mobility due to the pandemic has begun to loosen up again due to the improving health conditions of the majority of the global population.
Currently, many people, including school children, have been vaccinated and have immunity to the COVID-19 virus.
With the number8 Travel Trends 2023 During School Holidays for Digital Marketing
Decreasing, the desire to go out of the house and travel during school holidays is predicted to increase.
However, it is important to remember that many tourism behaviors have changed over the past three years. Therefore, 2023 tourism trends need to be considered in business promotion activities in several related sectors.
By understanding tourism trends in 2023, business actors can understand how to properly promote their business on digital platforms.
To get to know the 2023 tourism trends comprehensively, see the complete information below.
Therefore, the school holiday momentum is a time that can be used to increase business digital marketing activities effectively.
Taking advantage of vacation time by visiting new tourist attractions can be a fun activity for students in 2023.
However, business 8 Travel Trends 2023 During School Holidays for Digital Marketing
That tourism trends in 2023 are different from those before the pandemic.Before the pandemic, many tourism activities were carried out in groups at different times. This tourism behavior has changed due to the pandemic.
The restrictions on movement that have now returned to normal have made many people flock to tourist attractions to take advantage of their vacation time.
This is known as revenge tourism , which is a new habit after restrictions during the pandemic.
Not only are travel habits changing, the 2023 travel trends are also changing somewhat in terms of increasing digital penetration.
Therefore, intensive digital business promotion needs to be carried out so that business opportunities are not missed during the school holiday season.
The 2023 holiday season is the right momentum to improve business performance. The way to do this is by understanding consumer behavior in society after the pandemic.
In 2022, the increase in internet users globally increased by 4%. It is recorded that 62.5% of the total world population are active internet users.
Why do phone numbers arouse such strong feelings in people? They stand for connections that have been cultivated over years or even decades, not just phone number library numbers. Every phone call we make can take us back to special moments in our lives, such as reconnecting with an old acquaintance who was acquainted with us before adulthood complicated things or hearing your grandmother’s voice after months away.
Seeing the trend of internet usage
Microsoft stated that digitalization is important in promoting business in the tourism sector.
Not only for business promotion, school holidays are also a time for traveling. Therefore, this moment is the right time to gather with family.
8 Travel Trends 2023 During School Holidays in Indonesia
school holiday travel trends
Figure 2: Illustration of female tourists looking for information on 2023 travel trends for school holidays.
If you are a travel or tourist attraction business owner, then take advantage of this school holiday to promote your business by recognizing the latest tourism trends.
Let’s check out the 2023 tourism trends in Indonesia that you can choose to attract potential consumers.
Glamping: Camping with a Glamorous Feel
Many people prefer to gather and relax in special database services one place during the holidays by camping .
To add something new to this activity, you can choose to do glamping , which is a camping event with a glamorous atmosphere.
The concept of a vacation outside the home is more interesting than staying at a resort , hotel or villa.
Not only just outdoor accommodation , you can also provide other recreation such as ecotourism , adventure , and nature tourism provided in the holiday package.
2. Exploring the Waters of the Archipelago
Indonesia is a vast country with great canada email lead tourism potential. Here, it is not only land tourism that is the attraction. Indonesia’s marine tourism is also priceless.
Visiting Indonesian water tourism is
One of the interesting tourism trends in 2023. School holidays by enjoying the blue panorama of sea water in Indonesian waters are beneficial for developing insight.
This tourism activity can be a unique experience that you can offer to families who are enjoying school holidays.
Beautiful Indonesian waters such as Labuan Bajo in East Nusa Tenggara can be an interesting tourist destination to visit with family.
3. Visit to the Tourist Village
Relaxing with your children during school holidays can be done by visiting tourist villages.
This 2023 tourism trend is suitable for filling free time by exploring villages with diverse natural, cultural, and culinary potential.
Nowadays, many tourist villages can be reached in a short time. This can be a solution for visitors who only have a little time to vacation with their families.
Outdoor Living with Campervan
If glamping feels too luxurious, then offer the option of staying outside in a campervan .
This idea could be the right holiday choice for travelers who like to travel outside the home with their family to spend their free time.
These campervans can usually be rented for a certain period of time. Visitors can stop at camper parks or transit parks available in several areas such as Malang and Banyuwangi.
5. The rise of micro tourism
Vacationing in a place close to home is a tourism trend during the pandemic that still exists today.
Local destinations can be a school holiday option that you might never have thought of before.
In this activity, visitors tend to visit popular places around their neighborhood and gain new experiences that they may not have discovered before.
Staycation: Hotel as a Tourist Destination
During the pandemic, many people prefer to go on vacation and stay at their own accommodation.
Staycation is one of the 2023 tourism trends that can be the right choice to fill school holidays with family.
This holiday activity does not require much energy. Not a few visitors choose to stay in a hotel and enjoy the entertainment facilities provided in it.
This option is suitable for travelers who still have to work but don’t want to miss out on vacation time with their family.
7. Adventure in the Outdoors
Use school holidays to go on outdoor adventures with your family and children.
Make the most of your time by doing outdoor activities such as trekking , hiking , and rafting with your family.
Joint activities in this open nature
Tourism can be something that can bring you closer to your family and relax you during this school holiday season.
8. Innovation of Handicraft Products
Get to know the products made by Indonesian people by visiting handicraft outlets at certain tourist destinations.
If travelers find unique products on digital platforms, they will usually be interested in trying to visit the place directly to learn more.
For example, a visit to a pottery tourism village in Malang Regency, one of which is in Pagelaran Village, to see and buy crafts directly from the craftsmen.
