School holiday season is one of the golden moments for business people in the travel sector . Therefore, doing travel promotion properly is an important thing that should not be missed.
Promotion planning in this case needs to be carried out with a measurable strategy in order to produce optimal conversions.
As a business owner, you definitely want to do travel promotions that generate profits and reduce the chances of losses.
This can be done by directing the budget to promotional strategies that do not prioritize the use of paid advertising.
The way to do this 8 Travel Promotion Strategies During School Holidays with SEO
SEO strategies to get organic traffic from search results pages ( SERPs ).However, before getting into SEO itself, there are several strategies that you need to do as a business actor.
To understand more complete information about travel promotion through SEO, see the discussion below.
From 2020 to 2023, digital penetration in the world increased by 1.39%. Currently, digital penetration itself is at 67.9%.
Asia is recorded as the continent with the highest internet users in the world in 2022, beating Europe and North America.
This is in line with t8 Travel Promotion Strategies During School Holidays with SEO
Considering the large number of active internet users during the pandemic, the strategies used for travel promotion are now more targeted at digital platforms.
Therefore, it is very important for business people in the travel sector to understand the world of digital marketing itself before carrying out large-scale promotions.
To implement travel promotion strategies effectively, here are some strategies that you can apply.
1. Find Out What Consumers Want
Before traveling to their destination, many people will do research first by searching on the internet.
According to data from Google search, 55% of travelers only take one or two trips each year.
However, 69% of them do a lot of research to compare prices and determine the right accommodation before deciding to buy tickets.
You may help your readers feel a feeling of connection and belonging by providing them specially curated information, such as behind-the-scenes looks at your product development or exclusive tips on natural skincare. Imagine Sarah writing email list sincere emails outlining her experiences as an entrepreneur, such as the difficulties she had finding components in an ethical manner or the ways in which the beauty of nature served as inspiration. Every message is an invitation for readers to accompany her on her journey as well as a source of information.
Every month, millions of people search for travel-
Related information using specific keywords , whether it’s to book plane tickets, hotels, or find cheap vacation packages.
Therefore, it would be better if business actors in the travel sector could understand search queries and present the information sought by internet users or potential consumers.
2. Understanding the Consumer Research Journey
To achieve marketing targets appropriately, you can start travel promotions by understanding the customer’s journey or consumer research.
An internet user can have hundreds of interactions with many brands during the research activities they conduct.
From conducting searches with specific buy telemarketing leads queries, watching videos, reading reviews , and visiting various website pages, everything is done just to go on vacation to one tourist destination.
According to Google, there are four key moments
Dreaming : looking for ideas and inspiration about what tourist attractions you want to visit.
Organizing : determine the hotel or flight schedule you want to take.
Booking : making decisions and reservations
Experiencing : exploring things to do at a tourist destination
3. Pay attention to the internet user’s search mode
Not everyone uses a desktop device to search the internet. Most potential travelers search for information using mobile devices .
However, Google states that 75% to 90% of bookings are made via desktop . This is usually done after potential consumers have compared and rechecked the booking price after searching on a mobile device .
Therefore, optimization from canada email lead the desktop and mobile device side needs to be considered so that internet users can access website pages on both types of devices.
To check the quality of your website pages on the mobile version , use the Mobile Friendly Test from cmlabs for free.
Determine the Target Audience
Make sure you know the target audience of the travel promotion campaign you want to run.
Knowing the type of audience you are targeting can help you achieve your promotional goals in a more measurable way.
Based on research from Bing, 59% of searches around family travel are done by women. From this search activity, 52% of clicks were obtained on content related to the keywords used.
The research provides you with information that the target for family travel is women who are already married.
These demographics will vary based on the different campaign objectives of one type and another in travel promotion .
Give the Audience What They Want
After knowing the target audience , make sure to focus on what they want. To do this, do keyword research to determine what topics can be used in travel promotion activities .
Typically, searches around travel include affordable family vacation packages during certain seasons.
In addition, booking or reserving a resort that provides complete facilities is also a popular topic.
Tailor top searches to the products and services you offer so that your marketing campaign can meet your business needs appropriately.
6. Delivering Consumers to Tourist Destinations
If information about tourist destinations has been provided, then you can offer travel services to take consumers to tourist destinations.
Most tourists, both domestic and international,
decide to visit popular tourist destinations such as Bali and Yogyakarta.However, it is possible that many travelers will need travel facilities to visit other tourist destinations such as Mount Bromo in Malang.
Considering this, flexible services that cover many areas can be a special attraction for potential consumers.
7. Conduct promotions during certain seasons
Tourism activities are usually carried out during certain periods of time. Therefore, make sure to conduct campaigns during peak seasons .
In Indonesia itself, the number of tourist visits during the school holiday season always experiences a significant increase.
Research on peak seasons and tourist destinations needs to be done more comprehensively to attract the attention of target audiences who are truly willing to take a trip .
Increase Website Visibility with SEO
So that your marketing budget doesn’t run out on paid advertising, use an SEO strategy that relies on organic traffic to promote your travel .
SEO aims to increase the visibility of a website in SERPs organically. In other words, the clicks obtained here come purely from searches made by users.
The way to do this is by optimizing the use of keywords on each website page and monitoring website performance regularly.
