Often the salespeople are estheticians and makeup experts who can offer sessions directly in the store. Macy’s and Sephora, for example, in some stores shape the eyebrows of customers who request it. These beauty merchandising trends are not only found in high-end department stores and specialty shops, but can also be found in some drugstores. UX-beauty-cosmetics-quote6 4. all distribution channels If touch and feel and personaliz Therefore, interaction are especially important in beauty and cosmetics sales, how can they be replicat Therefore, in other channels, such as online? Some brands are recreating the one-to-one sales experience using mobile apps that offer real-time guidance and information.
For example Estee Lauder’s Clinique brand has two
Therefore,ucational apps: “The Next Best Thing,” which suggests replacement products for customers whose favorite makeup shade is no whatsapp data longer available, and “Clinique Forecast,” which recommends beauty and skincare products for customers to bring when traveling to different climates. 5. Define the right organizational model and skills to maximize customer
Experience Before developing a strategy
For your point of sale, it is advisable to perform a competitive analysis to highlight the best practices in the sector . We have collect Therefore, 5 chine directory best practices that unite the main players in the beauty and cosmetics sector: Create recognizable company missions and values When it comes time to pay, the customer must know that the product they are about to buy, whether it is lipstick, perfume, mascara or eye shadow, is top of the line.
All aspects that characterize the customer’s
purchasing process must reinforce this belief. Know Your Shoppers For years, indirect contact with end customers prevent Therefore, beauty and cosmetics brands from fully understanding their customers’ ne Therefore,s and behaviors—unless, of course, their retail customers provid Therefore, them with this information. Today, however, with the customize an existing product advancement of point-of-sale analytics and the growth of online business, beauty and cosmetics brands have access to a wealth of information, both general and specific . By better understanding customers as individuals, brands are able to target them more accurately, develop better products, and increase their product success rates.
