To be honest, the only prediction I want to hear about 2023 is that it won’t look like the last two years. But if you want your strategy for next year to be successful, you need to consider the potential challenges that could arise.
What challenges await SEO in 2023 and beyond? Let’s explore the insights of respected specialists, including Rock Content!
Key findings from the State of SEO report
SEJ’s State of SEO report Wallis and Futuna Islands Email List 100000 Contact Leads predicts that machine learning and artificial intelligence, Google updates, and disabling third-party cookies will be the biggest changes in SEO for 2023.
To properly prepare for future threats, SEJ asked respondents what they thought would be the three most important changes in SEO in the coming years. Here are their answers:
Machine learning and AI will be central to SEO in 2023. It is already being used in various aspects of SEO, from content optimization to link building and keyword research. Even AI content is already being created today.
When Google’s August 2022 Helpful Content Update launched to “ensure people see original, helpful content written by people, for people, in search results,” the first impression was that it was targeting AI content tools.
According to the search engine’s webmaster guidelines
Google search advocate John Mueller considers content automatically generated using AI writing tools to be spam.
The only way to ensure your content is well received is to know your audience inside and out and use machine learning and AI as productivity aids, while never losing the human touch.
Google continues to roll out algorithm updates. It is an ongoing process and SEO professionals must stay up to date on the latest changes to ensure their strategies are beneficial in 2023 and beyond.
Google updates like BERT (NLP) were released 3 years ago, and EAT (Expertise, Authority, and Trustworthiness) is expected to continue changing SEO by 2023.
Disabling third-party cookies
Disabling third-party cookies will bring more challenges in terms of consent management and data privacy.
In the future, cookies will exist in two different forms: cohort-based marketing
own relationships.
Both present great opportunities that must be taken into account when planning an effective marketing strategy.
Collecting personal data is not necessary for SEO, which provides a fantastic opportunity for marketers to bring more traffic to the website without relying on third-party cookies. Remember that SEO takes time, so it’s best to get started early.
Google zero-click pages
About half of all searches end without clicking on an organic search result. These are called zero-click searches and occur on search engines such as Google, Bing or Yandex.
With the addition of more and more SERP features that allow users to access a variety of widgets alongside organic results, zero-click searches have become much more common.
Some examples of SERP features that contribute to zero-click searches are Google’s Direct Answer or Knowledge Panel.
How can marketers ensure they continue to receive organic traffic?
If your target keyword is already associated with a SERP feature, such as a direct answer or knowledge panel, you may want to emphasize other areas of SEO.
Consider adding content that meets different user needs or writing more long-tail keywords.
Remember, writing content that is valuable to your readers is what matters most. If it provides value, your website will get repeat traffic in the long run.
Talent competition
Finally, competition for talent is increasing, and it’s more important than ever to find experienced SEO professionals who know how to stay ahead.
Companies must ensure they have the right resources on board if they want to remain competitive in 2023.
SEO is a team effort. You’ll need writers, content strategists, developers, and UX designers if you want to get the best possible results.
For that, we recommend WriterAccess , a robust content creation platform with over 20,000 talents. They are distributed across over 200 skills, ensuring tailored content specific to your 2023 needs.
How to stay ahead in SEO?
SEO is a constant battle for those who strive to keep our websites visible on the internet. There is always something new to learn about how to increase visibility and rankings with SEO.
Staying ahead of the curve in SEO starts with constantly researching new developments in the field, such as subscribing to some key industry blogs and newsletters, attending relevant conferences, and networking with other professionals .
Take advantage of the advice available directly from Google
Which SEO techniques will still be effective in 2023?
It can be difficult to understand what works right now and predict success years in advance. However, from my experience with search engine optimization (SEO), I predict that the five tactics below will continue to be essential in 2023. Read on!
1. Quality Content
Quality content should remain at the foundation of any SEO strategy. Make sure you leverage your Content Marketing efforts by creating high-quality, original content that targets not only keyword phrases relevant to your industry, but primarily the needs and desires of your readers in an engaging way .
2. Fast charging speed
Since Core Web Vitals was launched , Google has put more and more emphasis on website loading speed, especially on mobile devices. This is one of the main aspects that contribute to a good user experience. Nobody likes to open a website, look at a blank page, and wait for it to load. This won’t change.
3. Links and backlinks
The way websites link to each other will continue to be one of the most important aspects of SEO, and it makes sense too. Google uses links as a form of trust, and when other websites link to yours, it means your content is valuable. I don’t see the importance of links changing in 2023.
4. Responsive design
Having a responsive website has been essential for some time now, and this will only be reinforced in 2023. Google prefers sites with a mobile-friendly design, so make sure you use a responsive design for your website.
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Voice search is becoming increasingly popular and is projected to grow even further in 2023 .
Optimizing your website for voice search means making sure that the content you are creating includes long-tail keywords and natural language; this will ensure that voice search engines can easily find your content.
In conclusion, SEO principles have been and will continue to be essential to marketing success.
While the technology around us is changing rapidly, many of the core elements remain virtually unchanged.
The future of SEO and what to expect
SEO has come a long way since its early days of keyword stuffing and writing meta descriptions. But what does the future hold for SEO as we move forward?
It’s an exciting time for search engine optimization, as Google continues to refine and improve its algorithms. According to experts, several significant changes are on the horizon for this ever-evolving line of work.
In the coming years, we can expect to see many changes in the way Google ranks websites.
For starters, expect even more emphasis on content quality and user experience. Google will also continue its “mobile-first” approach, and we’ll also see more efforts to understand natural language and improve relevance for searchers.
Ultimately, all of this means that web designers and marketers need to stay ahead of the curve and ensure they are doing everything necessary to provide value to users through useful content, answering customer queries quickly and accurately.
Overall, these changes should bring us closer than ever to having accurate and comprehensive search results any time anyone searches the web.
Despite some of the complexities that may
be added in the coming years to optimizing your website and content, you can rest easy knowing that, if done right, you will ultimately be acting in the best interest of your users, ensuring they get the most relevant and useful answers.
Rock Content can help you on your SEO journey, from creating a quick blog with Stage hosting to SEO-optimized content with freelance writers from Writer Access to a full SEO audit and content strategy with our professional services. Get in touch today .
It’s going to be a fun ride into the future and I hope this article has helped you get on track to SEO success in 2023! Good luck on your SEO journey.
Do you want to stay up to date with the best Marketing practices? I suggest you subscribe to The Beat , Rock Content’s interactive newsletter. There you will find all the trends that matter in the digital Marketing landscape. See you there!
