Optimization for the search engine inside the site or internal SEO is important to reach the first page of Google, and in the SEO process of the site, after doing technical SEO, you should start internal SEO , which content creation can be a good step to start.
In this article, we want to understand what internal SEO is and how to optimize the site’s internal factors to increase the site’s rank .
Definition of internal SEO
All the optimization activities that we do within the site are said to include many activities and include a large part in the SEO of the site.
In order to properly perform the internal SEO of a WordPress site, i.e. a site that has a WordPress content management system, various templates have been designed to be installed on the site, but the appropriate template must comply with important points for internal SEO, and one of the problems with ready-made templates is that some of them have The problem is in internal SEO.
10 internal SEO factors you must know!
In the optimization of the database shop site, Google has established rules and factors that can prevent spam sites and allow the best sites to increase their ranking, which we will examine here 10 factors:
The keyword basically forms the basis of every page in SEO, which means that if you do not choose the right keywords for your pages and site, you will encounter problems that cannot be fixed anymore.
Let me tell you this way, once a page with a word is recognized by Google, it will be very difficult and in some case impossible to change it.
1- Choosing the right keyword
So prioritize finding the correct keyword in internal SEO!
To do SEO, before starting, you must have completed keyword research and know what keywords each page has and how much time and money it should take to reach the first page of Google and finally the first line of search results.
2- Creating SEO content
Currently, content production is one of the most effective factors in Google ranking, and if you can produce quality and valuable content, which is one of the stages of content marketing, you are a winner! You can also use content creation software .
Content SEO includes activities such as optimizing the content title to increase CTR and content description, which has a unique effect on improving the SEO of the site, and the job market of content production has also become very popular.
You have to keep many points in mind to comply with content SEO, but to rank on easy keywords, with this method, you can reach the top rank without wanting to buy backlinks .
3- The appearance of the site
It may seem strange to you, but one hundred percent of the appearance of the site is one of the most important factors of the internal optimization of the site.
The appearance of the site is very important because it indirectly increases the ranking of the site, which we examine here 2 factors:
The impact of responsive design on SEO
One of the most strict algorithms how to use comments to of Google is the algorithm related to the mobile-friendliness of sites, which generally penalizes sites that fail to design for mobile.
Maybe short is not correct, it is better to say if they are not great!
If you don’t have a responsive and mobile-friendly site, fix it now to avoid Google fines, even though it might be too late.
Reduced bounce rate with decent appearance
In digital marketing, in the very first stages, our task is to improve the appearance and layer of the site to increase sales, but it has a good effect even in internal SEO.
In 2020, the bounce rate became one of the most important factors of the site’s internal SEO! To improve the appearance of the site, be sure to use a lot of white color.
4- Optimized images
Another important factor in internal SEO is SEO images, which has an impact on site speed and should be optimize in the best way.
If you use WordPress for your site, there are plugins to optimize site images that automatically compress and optimize images. Hubspot has introduced the best image compression plugins, which is one of the internal SEO techniques.
5- Optimized URL
The Internet address of pages and uab directory contents, or URL, is one of the internal SEO factors that has a unique effect on increasing the site’s rank, which is not a rare topic!
One of the most common discussions is whether the URL should be Farsi or English. Currently, there are various opinions on this issue, but the best mode is certainly English. If you paste the Persian link somewhere, you will notice that its size has increased and this mode is not optimal.
On the other hand, in Farsi, writing a URL and using a keyword is more effective, but its side effects make us say that you should only use a short English URL with a keyword, that’s all!
6- keyword density
In using the keywords inside the site, you must be very careful to observe the appropriate limit, if it is too much, you will be spam, and if it is too little, you will be consider low quality.
Keyword density is in percentage, for example, if you use a keyword 3 times in a 100-word content, your density will be 3%, so in internal SEO and its optimization, pay attention to keyword density to improve internal SEO.
