The importance of having a strong brand identity is much more vital than you might think. For that, see how to create an effective brand identity below.
Definition of Brand Identity Brand identity is a collection of visible elements of a brand ranging from design, logo and color that identify and differentiate the brand in the minds of consumers. In short, brand identity is what makes consumers immediately recognize your brand.
Generally, consumers will associate
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brand identity with products or services
Well, from that identity, the end-to-end analytics: how to improve business efficiency relationship between the brand and consumers begins, building their loyalty to determining how customers view a brand.
It should also be remembered that brand identity is different from brand and branding. What are the differences? Brand is more inclined towards how consumers view your company. Branding explains how actions are taken to build a certain image of your company.
Brand identity is a collection of elements that exist to create a brand image. The general elements used to build brand identity include logos, main brand colors and color palettes, logo variations, typography, consistent style for images and content, visual identity on social media to a library of graphic elements.
One example of brand identity
When you hear the name Coca Cola, maybe b2b reviews what you remember is the ribbon on the can or the red color that is always identical to the soda product. Also Read: The Best Way to Use FOMO Marketing Strategy to Boost Sales Brand Identity Elements Brand identity consists of various types of elements.
However, it cannot be denied that visual elements such as logo design, product shape, color, and packaging design are the most prominent elements. But make no mistake, there are other elements that play a role in forming brand identity.
Jean-Noel Kapferer
A specialist in corporate branding. He created a model called “Brand Identity Prism”, which shows 6 elements of brand identity: Physique This element is the easiest to recognize because it refers to the physical aspects of a brand such as logo, brand, color, shape and so on.
For example, the Oreo food product with its writing model, color, and shape. Personality Refers to the character of the brand and how they communicate with the outside world. Oreo has a fun and joyful personality, which is evident in the way they convey themselves to the public.
Relationship This element refers
The form of relationship between people that the brand wants to symbolize. For Oreo, the type of relationship that they want to share is a cross-border relationship without being influenced by age, skin color, hobbies and jobs.
Culture This element refers to the basic principles that are the foundation of a brand’s behavior. In Oreo’s case, this is sharing and socializing. Reflection Top buyers, aka the main target of the brand, for example children to teenagers. Self Image This element refers to the self-image of the target buyer.
For example, those who use outdoor products can imagine themselves as people who are active in the field and have prime physical condition. Also Read: 4 Content Marketing Mistakes Beginners Don’t Realize Benefits of Brand Identity Premium Price Brand identity is closely related to the price of premium products.
Why would someone
Be willing to pay more money for a Lexus than a Toyota? Even though both are car products (of course with some additional options and accessories). You can see this with Apple products, too.
Many of Apple’s competitors are just as good (or even better) in terms of technology, but Apple’s iconic brand is enough to hypnotize fans into buying Apple products, regardless of the price. For small businesses, a strong brand identity will position you in the minds of consumers as a brand that delivers quality and is worth paying for.
In other words, if you want to make more money from your customers, a strong brand identity is the answer. The Illusion of Quality If a Lexus costs more than a comparable competitor, is it because the Lexus is better?
Not necessarily
Maybe it is, maybe it isn’t. There are cheaper, better cars on the market, but people are still willing to pay more for a product that they perceive to be better. The same principle applies to small businesses.
There may not be a huge difference between your product and your competitors’, but with a strong brand identity, your brand will be perceived as being better.
Building a brand and promoting on social media requires hard work and perseverance, especially in creating marketing content to post. If you regularly post interesting and useful marketing content, your audience can be converted into sales or followers.
However, creating a content plan / content calendar is not easy. You will also run out of ideas over time, and followers will decrease if your brand no longer creates fresh content. For that, you can try some of the following social media marketing content ideas: Also Read: Benefits and How to Create a Brand Identity for Your Business .
Tips and Tricks Educational
Marketing content is considered to be able to provide benefits to the audience who sees it. That’s why Tips and Tricks content is very popular with followers. Not only that, Tips and Tricks content does not force the audience to buy products, which is uncomfortable.
But as content to build brand awareness and soft selling techniques. Industry Info Informative marketing content, especially regarding a particular industry, can reflect a person’s / brand’s expertise. That way, the audience trusts the products or services offered more.
Content such as Info Industry can provide benefits to audiences who have an interest in a similar industry or who work/do business in a similar industry. #3. Behind the scene Content that shows behind the scenes of the products/services offered allows you to display the advantages or value of your brand.
For example
You show the process of making a hygienic product, in a clean facility and carried out by employees in sterile uniforms. This will increase consumer confidence in your product which has high hygiene standards, and make them not hesitate to consume it.
The Super Heroes In a business, it is not only the product that is the attraction for consumers. Because the business is run by a group of people with different skills and backgrounds. Raising the profile of high-achieving employees, the success story of the company’s founder, or the story of your business partner, is an inspiring story that your brand audience is always waiting for.
Show your appreciation to the people who help and contribute to the success of your business. Thus, potential consumers will capture the value of a company that appreciates the hard work of others. Also Read: The Best Way to Use FOMO Marketing Strategy to Boost Sales #5. Top List One of the easiest content to create is Top List content.
It is a popular list of things that can be useful or interesting to the audience. For example, if you sell skin care products for acne-prone skin. You can create content with the title “8 Trivial Habits That Cause Acne”. Of course, this can be useful for your audience who have similar problems.
